January 21, 2015

Judith Alberts of Alpha-Oh eMarketing will be in Danville next month to present a workshop on “Building Your Marketing Toolkit for 2015.”

The workshop, which is sponsored by the Danville Pittsylvania County Chamber of Commerce, will be held at Danville Community College’s Regional Center for Advanced Technology and Training (RCATT), 121 Slayton Ave, Danville, from 1. to 3 p.m. Feb. 10 The registration fee is $20 for chamber members and $25 for non-members.

Many small businesses and organizations find themselves looking for the right strategy to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, it’s easy to miss which ones are important and why. This presentation is designed to explain the core concepts of marketing in today’s world, and make sense of it all.

This workshop will cover:

  • What marketing really is — and what it isn’t
  • How marketing has changed in ways that benefit small business
  • The 4 Pillars of Marketing Success — a framework of activities that work together
  • How to set marketing goals and objectives
  • How to add the right pieces to what you’re already doing

Alberts’ background includes education, visual arts, and professional photography. With many years of experience in sales and marketing, she brings a multi-faceted approach to crafting email and social campaigns that get results in today’s ever-changing marketplace. Alberts has worked with the Constant Contact email platform since 2005, and began offering services to clients and colleagues in 2008. She is certified by Constant Contact and is their authorized local expert in Southeast Virginia.

Registrations are required and should be made by contacting the chamber at 434-836-6990 or by email at chamber@dpchamber.org. Registrations may also be made online at www.dpchamber.org.