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5 Reasons to Join the Chamber of Commerce

  1.      Credibility

    Enhance your business’ reputation among customers and the business community.

    The most recent study conducted by The Schapiro Group, Inc. and Market Street Services found that being an active member of the local chamber of commerce is an effective business strategy, because it communicates to consumers that a company uses good business practices, is reputable, cares about its customers and is involved in its community. In short, consumers are more likely to do business with a company if it is a member of its local chamber of commerce.

    Not convinced? Take a look at the numbers below.

    * if consumers know that a small business is a member of its local chamber, the business enjoys a 73% increase in consumer awareness and an 80% increase in the likelihood that consumers will patronize the business in the future.

    * when consumers know that an insurance company is a member of the chamber of commerce, they are 36% more likely to consider buying insurance from it.among those who have ever considered buying a car from a particular auto manufacturer, chamber membership leads to a 44% increase in consumers’ likelihood of purchasing a car there in the future.

    * when consumers know that a restaurant franchise is a member of the chamber of commerce, they are 58% more likely to eat at the franchise more often.

    To read the full study, click here.

  2.     Relationships

    Build a network that will build your business.

    Business is more than transactions: fostering meaningful relationships positively impacts your business’ growth. The Chamber not only facilities business-to-business connections, but its network also extends to the nonprofit, education and public sectors. This is not your typical networking; this is interacting with a diverse group of people to meet advocates, investors and innovators.

  3.      Visibility

    Increase awareness of your business.Don’t let your business be “out of sight, out of mind”. There are numerous marketing opportunities available to Chamber members, from posting an event on the Chamber’s Facebook calendar to networking with potential clients to sponsoring a Chamber event. In addition, the Chamber staff directs business to its members on a daily basis via phone calls, emails and the online business directory, which is the most visited page on the Chamber’s website.

  4.      Education

    Develop skills and knowledge for you and your employees with professional trainings at affordable prices and convenient locations.

    Your Chamber membership serves in part as a business management curriculum in which all of your employees can participate. These professional development opportunities are easy to access because they are located in our region. Members can engage with and learn from experts in their fields, and since the content is based on member feedback, topics and speakers are timely and relevant.

  5.     Government Advocacy

    Ensure your business’ interests are represented at the local, state and federal levels.

    The Chamber is an influential, unified voice for the region’s business community and takes action on your behalf. The Chamber tracks public policy decisions at the local, state, and federal levels and communicates this information to members. In addition, the Chamber fosters meaningful dialogue by hosting formal and informal events between the business community and candidates and elected officials.